Leadership & Team

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Executive Team

Our Executive Leaders set the standard for every engagement, drawing on careers spent inside senior living operations, financial services, technology, and the businesses that support them. That combination of direct industry experience and adjacent expertise gives ICON a broader perspective on how high-performing organizations operate, scale, and improve.

Steven Crittenden

Co-Founder & Chief Executive Officer

Michael Kropp

Co-Founder & Chief Operating Officer

Adam Townsend

Chief Digital Officer

Senior Leadership Team

From daily accounting operations to strategic planning, our Leadership team understands your senior living business inside and out and become an extension of your team.

Vanessa Isenhart

Controller

Jason Tschakert

Controller

Sam Bourcy

Director, FP&A

Darby Pedrero

Business Office & Treasury Manager

Christina Roman

Accounting Manager

Work With Financial Experts Who Know Senior Living

Senior living operators need more than accountants. You need financial leadership that understands your industry, anticipates challenges, and delivers solutions that work in the real world.

ICON Financial Services brings the expertise, experience, and industry focus you need to navigate today’s challenges and build a stronger financial future.

What sets ICON Financial Services apart is our people. Our team members have worked in an operating company and/or as a vendor or partner serving the senior living industry.

We’ve managed budgets, closed the books, navigated regulations, and answered to operators and owners. That context shapes everything we do. We speak your language, anticipate your challenges, and deliver solutions that hold up in real operating environments. 

When you work with ICON you get financial leadership with deep domain expertise in senior living.

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Icon Financial Services | Office Meeting

Financial Senior Living Leadership

Our leadership team brings decades of combined experience managing finances for senior living communities across every care level. They’ve built systems, solved complex problems, and helped operators achieve sustainable financial operations.

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Your Dedicated Financial Team

Behind every successful business is a team of accounting professionals, financial analysts, and operational specialists who know senior living inside and out. Our team members handle everything from daily transactions to strategic planning.

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